What is Big Tech?
We contributed the introductory chapter to a new book by CCG on Big Tech and Democracy.
As a concept it has four core markers:
1. Data-centric models: The collection, analysis and monetisation of data is central to their business models.
2.Network effects - They have achieved immense scale quickly through network effects. This insulates them from competition, contributes to their
size, and often results in market dominance.
3. Infrastructural role - They also provide essential market and informational infrastructure for a digital economy and society.
4. Civic Power - Through their consumer-facing products and services, that enable essential services like news, commerce and societal interactions, they increasingly play civic functions in society.